Anna Heinrich

Our goal with Berry College was to create an engaging landing page for traditional-aged students. The challenge here was not having a developed brand persona; Berry had an idea of who they wanted to be, but did not have a dedicated creative team to help. I was able to leverage their existing creative to develop a stronger brand persona. And with the world's largest campus (27,000 acres!), Berry had a lot to work with...literally.

See the finished result here: https://degrees.berry.edu/. 

In addition to the landing page, I wrote dozens of ads for prospective, traditional students. An example of a campaign across three platforms is below.