Anna Heinrich
Content Marketing Manager
{open to opportunities}
Capella's new, refreshing Instagram feed.
Capella University is an online university with over 30,000 students. My job was to create social posts for their LinkedIn, Facebook, and Instagram platforms. Previously their social media presence had no on-going strategy, and as a result, their feeds felt random and disconnected. I worked with my design partner to create templates and themes that we could replicate week after week for a more cohesive look. I then wrote posts that followed our editorial calendar, creating engaging, fun content that was relevant to students and alumni.
