Anna Heinrich

Content Marketing Manager


{open to opportunities}

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Hero image and h2 copy for the brand new UNA online programs landing page.

The University of North Alabama (UNA) approached my team with the goal of growing enrollments across the board. This state school has a suite of online and on-campus programs for a range of ages and students. My work with them included expanding their online offerings, targeting high school students, and increasing their brand recognition in the South. This was done through ads, a homepage re-design, multiple landing pages, a Pandora radio ad, and marketing text messages.

Landing page

UNA requested a landing page for their online suite of programs. The challenge was creating a page with multiple programs (and multiple audiences). We worked to create a UX-friendly list of offerings, while still highlighting the unique value props of the school.

Check out the finished product.

Homepage re-design

The old homepage was clunky and not intuitive for prospective students. A fill-in-the-blank bar frustrated users, causing people to drop off without interacting with the site anymore. Those who did try to type in their major were frustrated if it wasn't actually a major at UNA. And for those undecided students, no option was provided. And let's be honest, how many 18 year olds really know what major they want?

I took this homepage and thought about the values and mission of UNA. Their lion mascot is a large part of their identity, along with their inclusiveness and diverse student population. I put two and two together to craft "Find your pride." 

Notice too how we eliminated the excessive buttons. Learn more, or Apply. Clear. Simple. Straight-forward CTAs for people already inundated with choices. 


This is the before shot of UNA's old homepage. The left-hand column are all clickable buttons, but who would have thought that?
This is the before shot of UNA's old homepage. The left-hand column are all clickable buttons, but who would have thought that?
The after shot. While a lion is enticing, younger students want to see themselves on campus. Find your pride is a nice line that nods to two important aspects of college: Your passion, and your lifelong group of friends.
The after shot. While a lion is enticing, younger students want to see themselves on campus. Find your pride is a nice line that nods to two important aspects of college: Your passion, and your lifelong group of friends.